Authority Sprint

Your demand generation infrastructure. Built in 90 days.

Network activation, content, LinkedIn DM campaigns, brand advocate distribution, and lead capture, all packaged into a system you own at the end. The process is fixed. The content and network data are unique to you.

Everything is sequenced across three phases: intelligence and planning, content production and network activation, then lead capture and handoff. Each phase feeds the next. Nothing gets built until the strategy is locked.

$9,000
$3,000/month · 3-month minimum

Three Things Working Together

Three components that don't work in isolation. Together, they create a compounding demand generation system.

01 / Network Activation

Who to Reach

Three-layer analysis of your LinkedIn data surfacing who to DM, who can amplify, and who are the warmest unconverted prospects.

02 / Content & Distribution

What to Say

Built from the network data. Includes LinkedIn DM campaigns, brand advocate posting, and influencer activation within your network.

03 / Lead Magnet

Where to Send Them

Built last, positioned around all the content, capturing the demand the distribution creates. The destination every DM and content piece points toward.

The Three Phases

Phase 1 · Weeks 1–4

Intelligence, Network Analysis & Content Plan

Research and planning only. Nothing gets built until strategy is locked.

Deliverables
  • →Network Analysis
  • →Content & Distribution Plan
  • →Lead Magnet Brief

We pull your LinkedIn export and cross-reference it against three lists: your warmest ICP prospects, target account connectors, and current clients who can post on your behalf. The output drives every decision in Phase 2.

  • 01Kickoff call + positioning questionnaire. Cover ICP profile, top 10 targets, best client wins, competitor landscape.
  • 02Three-layer network analysis. Ranked warm prospect list, target account connectors, and clients to activate as content amplifiers.
  • 03Case study interviews with 2–3 nominated clients. Extract results, metrics, and proof points for the content plan.
  • 04Content & distribution plan. 4–6 content pieces mapped to network data, each assigned to a distribution channel.
  • 05Lead magnet brief. Format, working title, and 5-section outline. You approve before production starts.
Phase 2 · Weeks 5–10

Content Production, Distribution & Network Activation

Content goes live. DM campaigns launch. Brand advocates post.

Deliverables
  • →Live Content (4–6 pieces)
  • →Active DM Campaigns
  • →Brand Advocates Posting
  • →Distribution Packs
  • →Lead Magnet (first draft)

Everything from Phase 1 gets executed. Distribution runs on four channels simultaneously: LinkedIn DMs, brand advocate posts, influencer activation, and your own channels. Content drops first, lead magnet follows.

  • 01Lead magnet production from the approved brief. First draft within 10 days of Phase 1 delivery. One revision round max.
  • 024–6 content pieces (600–1,000 words each). One key insight per piece, CTA to lead magnet. You approve all before publishing.
  • 03LinkedIn DM campaigns. Personalized 3-message sequences for warm ICP prospects, target account connectors, and intro requests.
  • 04Brand advocate coordination. Recruit amplifiers, write their copy in their voice, coordinate timing with the content calendar.
  • 05Client distribution pack for every content piece: 2 LinkedIn posts, 1 email, 2 X posts. Delivered as a copy doc.
  • 06Weekly check-in. DM response rates, amplifier coordination, what went live, what's coming next.
Phase 3 · Weeks 11–12

Lead Capture, Enrichment & Handoff

Infrastructure goes live. Everything documented so you can run it independently.

Deliverables
  • →Live Lead Capture Page
  • →Slack Channel Active
  • →Sprint Playbook
  • →Performance Report

Lead capture goes live. You get pinged on every new submission in real time. Everything gets documented so you or a team member can run the system independently after the sprint.

  • 01Gated landing page for the lead magnet, connected to a 3-email nurture sequence. Shared Slack channel with automated ping on every new lead.
  • 02Lead enrichment. Submissions enriched with company, role, and network context. ICP or target account matches get flagged and surfaced.
  • 03Performance report. Content reach, lead magnet downloads, DM response rates, amplifier performance, warm intros made, meetings booked.
  • 04Warm intros where 1-800-DTC has a genuine direct relationship on your warm list. Only where the connection is real.
  • 05Sprint playbook documented. Network methodology, content templates, DM sequences, amplifier contacts, lead capture setup, and distribution checklist.

What You Own at the End

This isn't a retainer where the work disappears when you stop paying. Everything built during the sprint is yours.

Network Intelligence

Ranked warm prospect list, target account connectors, and identified brand amplifiers all ready to re-use for any future outreach.

Content Library

4–6 fully produced content pieces, DM sequences, and distribution copy across LinkedIn, email, and X all in your voice.

Lead Capture System

Gated landing page, 3-email nurture sequence, and a live Slack channel pinging you on every new submission.

Lead Magnet Asset

A fully produced, positioned lead magnet built to convert operators actively researching your category.

Performance Data

Full report on reach, downloads, DM response rates, and meetings booked. A baseline for every campaign that follows.

After the Sprint

Maintenance Retainer

Not a new product. It's the sprint continuing at lower intensity. The infrastructure is built. The retainer keeps it running: warm outreach stays active, new prospects get worked, and you get one new content piece a month.

  • Ongoing intro facilitation and referral network DMs — warm outreach stays active
  • Continued DM sequences for new warm prospects surfaced from network refreshes
  • One new content piece per month (article, case study, or breakdown)
  • Slack channel stays live — pinged on every new lead submission
$2,000
/month · month-to-month
No minimum term. Cancel anytime.
Ready to Build

Let's talk about your network.

Book a call to walk through the sprint, see if it's the right fit, and get a sense of what your network analysis would surface.

Book a Call → Reconnect Over Email

$3,000/month · 3-month minimum · $9,000 total